تصویر ذهنی از اعتبار علمی دانشگاه و ارتباط آن با بهبود خدمات در آموزش عالی: آزمون نقش میانجی کیفیت ارتباط

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه علوم تربیتی دانشگاه حکیم سبزواری

2 دانشجوی دکتری مدیریت آموزشی دانشگاه سمنان

چکیده

اخیرا مفهوم «اعتبار علمی» اهمیت فزاینده‌ای در کسب مزیت‌های رقابتی در دانشگاه‌ها و مؤسسات آموزش عالی یافته است. هدف ااز اجرای ین پژوهش، بررسی جهت و پایداری روابط میان بهبود خدمات، کیفیت ارتباط و تصویر ذهنی از اعتبار علمی در مؤسسات آموزش عالی است. روش اجرای پژوهش، توصیفی از نوع علّی همبستگی است. جامعه آماری پژوهش شامل تمامی دانشجویان خوابگاهی دانشگاه‌های دولتی شهر سمنان و سبزوار بوده است. برای سنجش متغیرهای پژوهش، پرسشنامه‌ای محقق‌ساخته، طراحی و بین 364 نفر از دانشجویان توزیع شد که به‌صورت طبقه‌ای تصادفی انتخاب شده بودند. برای تجزیه و تحلیل داده‌ها از آزمون‌های تی مستقل، تحلیل واریانس یک‌طرفه و تحلیل عاملی تأییدی و مدل معادلات ساختاری استفاده شده است. نتایج پژوهش نشان داد که بهبود خدمات، هم به‌طور مستقیم و هم غیر مستقیم به‌واسطه کیفیت ارتباط، نقش کلیدی در توسعه تصویر اعتبار علمی دارد. همچنین کیفیت ارتباط، تأثیر مثبت، مستقیم و معنی‌داری بر تصویر اعتبار علمی دانشگاه دارد. به‌علاوه، یافته‌ها نشان داد که بین دانشجویان دختر و پسر از نظر تصویر ذهنی از اعتبار علمی دانشگاه، تفاوت معنی‌داری وجود ندارد.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the Mental Image on Scientific Prestige of Universities and its Association with Service Improvement in Higher Education; Testing the Mediating Role of Relationship Quality

نویسندگان [English]

  • amirhossein kayzouri 1
  • seyyedahmad mohammadihosseini 2
1
2
چکیده [English]

Recently, the concept of "scientific prestige" has attained an increasingly important status in winning the competitive advantages among universities and higher education institutions. Accordingly, the purpose of this study was to investigate the direction and stability of relationships among service improvement, relationship quality and mental image on scientific prestige in higher education institutions. This descriptive study was of a causal-correlational type. The statistical population of this study was composed of all students residing in student dormitories of public universities in Semnan city and Sabzevar. A questionnaire was designed by the researcher(s) to measure the research variables and, then, it was distributed among 364 students who were selected by stratified random sampling method. Next, the Independent T-test, One-way ANOVA, Confirmatory Factor Analysis and Structural Equation Model were used to analyze the data. The results showed that service improvement played a key role (directly and indirectly) in developing scientific prestige image through relationship quality. Also, the relationship quality had a positive, direct and meaningful impact on university’s scientific prestige image. In addition, the results showed that there was no significant difference between the male and female students in terms of mental image on university’s scientific prestige.

کلیدواژه‌ها [English]

  • Service improvement
  • relationship quality
  • mental image
  • scientific prestige
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