References
Ahmadi Alwar, Z., Pourashraf, Y.E., & Toulabi, Z. (2016). Investigating the relationship between sales culture and perceived value and customer performance (case study: employees and customers of banks and financial institutions in Poldakhtar city). Faculty of Management, University of Tehran, 9(4), 689-716. (In Persian)
Akhvan Far, A., Maqshoodi Ganja, Y., Tazibkhah, S., & Aqli, M. (2017). Investigating the relationship between service quality and student loyalty, considering the role of managing perceived value, student satisfaction, and brand image. New research approaches in management and accounting, (6), 49-68. (In Persian)
Ardil, C. (2018). Multidimensional Compromise Programming Evaluation of Digital Commerce Websites. International Journal of Computer and Information Engineering, 12(7), 556-563.
Beh, L. S., Ghobadian, A., He, Q., Gallear, D., & O'Regan, N. (2016). Second-life retailing: a reverse supply chain perspective. Supply Chain Management: An International Journal, 21(2), 259-272.
Calabrese, A., Carolina, C., Giampiero, F., & Nathan, G. (2019). Fostering Sustainability-Oriented Service Innovation (SOSI) through business model renewal: the SOSI Tool. Journal of Cleaner Production, 8(5), 102-115
Creswell, J. (2011). Qualitative research and research design: choosing among five approaches (narrative research, phenomenology, foundational data theory, ethnography, case study). Translated by Hasan Danaeifard, Hossein Kazemi. Safar Publications. second edition. Tehran. (In Persian)
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42.
Doña-Toledo, L., Luque-Martínez, T., & Del Barrio-García, S. (2017). Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. International review on public and nonprofit marketing, 14, 535-565.
Farooq, M., Saeed, M., Ali, W., & Javid, R. (2020). Online buying and customer satisfaction in the era of transformative marketing. City University Research Journal, 10(2).
Fazeli, S., Simkhah, M., & Kayani, K. (2017). Investigating the effect of the theory of planned behavior and perceived value through the intention to buy on the buying behavior of customers of green products. International conference on applied research in management and industrial engineering. Rastan Event Processing Institute, 1(5), 113-125. (In Persian)
Halimatussakdiah, Majid, M. S. A., & Azis, N. (2020). Mediating effect of student perceived value on student satisfaction in the Indonesian private higher education institutions. International Journal of Management in Education, 14(6), 611-627.
Hamza, A., Hassan, A., & Alhady, M. (2015).Developing a Service Oriented Process Management System for University Quality Assurance. International Journal of Engineering Science and Technology, 2(1), 7-17.
Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism management, 31(3), 325-334.
Jafari Rad, A., Azizi Shamami, M., & Jafari Karfestani, Z. (2014). Examining the satisfaction status of graduate students with the quality of services of Tehran public universities. Iranian Engineering Education Quarterly, 17(68), 113-125. (In Persian)
Kandampully, J., Juwaheer, T. D., & Hu, H.-H. (2016). The influence of a hotel firm’s quality of service and image and its effect on tourism customer loyalty. International Journal of Hospitality & Tourism Administration, 12(1), 21-42.
Karunanayaka, D. C., Arokiasamy, L., & Masri, R. (2018). The effect of perceived value-in-use in advocacy behavior of private higher education institutions in Malaysia: A conceptual paper. In SHS Web of Conferences (Vol. 56, p. 02001). EDP Sciences.
Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services, 35, 91-97.
Lancaster, G., & Reynolds, P. (2005). Management of marketing. Routledge.
Lee, J., Park, S. Y., Baek, I., & Lee, C-S. (2008). The impact of the brand management system on brand pcrformance in B-B and B-C environments. Industrial Marketing Management, 37, 848-855.
Matarranz, J.L. (2021). Marketing Vision for Higher Education Institutions From the Perspective of Quality and Perceived Value in the Post-COVID-19 Time. Journal of Higher Education Theory and Practice.
Mazhar, A., & Masood, A. (2019). Determinants of students’ loyalty to university: A service-based approach, Online at https://mpra.ub.uni-muenchen.de/84352/ MPRA Pap er No. 84352.
Nikolay, G., Yuriy, K., Olga, G., Ekaterina, K., & Natalia, K. (2015). Contemporary Economic Aspects of Education Quality Management at the University. Procedia Social and Behavioral Sciences, 214(10), 252-260.
OECD, C. (2016). OECD Science, Technology and Innovation Outlook 2016 Country Profile. Paris, France: OECD.
Rahim Nia, F., & Bagheri, S. (2015). The relationship between service quality, perceived value and company image with customer loyalty: the moderating role of switching cost (case study: Mellat Bank Mashhad customers). Brand Management Magazine, 3(1), 151-172. (In Persian).
Ravald, A. and Grönroos, C. (1996), "The value concept and relationship marketing", European Journal of Marketing, Vol. 30 No. 2, pp. 19-30. https://doi.org/10.1108/03090569610106626
Santini, L., Saura, S., & Rondinini, C. (2016). Connectivity of the global network of protected areas. Diversity and Distributions, 22(2), 199-211.
Sultan, P., & Wong, H. Y. (2018). Service Quality in a Higher Education Context: An Integrated Model. Asia Pacific Journal of Marketing and Logistics, 24, 755-784.
Wiedmann, K. P., Hennigs, N., & Siebels, A. (2009). Value‐based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625-651.
Yolande, E.& Farrington, C. (2018). Community-based research: Engaging universities in technology related knowledge exchanges. Information and Organization, 28(9), 129-139.
Yoo, J., & Park, M. (2016). The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Journal of business research, 69(12), 5775-5784.
